The Brief.
Amplify awareness of variety – the Children’s charity which supports children living with disabilities, chronic illness or financial hardship.
Increase sponsorship and donations for the Varsity Heart Scholarship Awards, allowing variety to assist more children.
Enable a greater number of people to attend the Scholarship Awards, from all across NSW, the ACT and nationally by holding the event online whilst still ensuring a top-quality experience
The Experience.
We created a 3D virtual theatre including red carpet arrival with branded sponsor billboards. Ahead of the event, teaser videos were created to drive registration and dedicated sponsorship videos were created to drive sponsors and donations.
Arriving at the event, guests were greeted with a countdown clock showcasing images and vision of variety’s work, supported by its key messaging. The event commenced with guests ‘walking’ down the red carpet, taking in the branded billboards and entering through double doors into the theatre. Attention was then captured on the large stage where the hosts were in-position.
Pre-recorded videos of the finalists were showcased on the theatre screen, and guests were invited to interact throughout the event, commenting and chatting using the event portal management functionality.
The Results.
Variety achieved a record-breaking year of sponsorship and donations, allowing it to award almost $300,000 in scholarships to 78 children with disabilities, chronic illness or financial hardship to pursue their sporting or artistic dreams.
Given its online and accessible presence, it became variety’s largest event with the recorded event online continuing to receive significant numbers of viewers.
What Our Clients Said
“A MASSIVE thank you for helping us deliver such a spectacular event, as well as being part of the night as an Event Sponsor! I am truly getting inundated with emails and messages about how much guests loved it and how touched they all were. You and all your team have been such a pleasure to work with, both before the event and on the night, and to see what we delivered was just incredible! Thank you again for everything.”
